Coexisting: The Alia-Approved Way of Moving Forward…

Posted in Clean Living on March 24 2023 at 12:56 PM

From announcing her Hollywood debut to her first film as a producer, from marrying her long-time crush and boyfriend to marking her debut in the Southern Film Industry with RRR, from her feisty portrayal of Gangubai Kathiawadi to launching her own maternity clothing brand, from Brahmastra to Baby Raha, the way 2022 unfolded for Alia Bhatt, it felt nothing less than a movie.

Apart from setting the screens on fire with her impactful performances, Alia Bhatt has always been actively advocating for environmental issues and promoting awareness about the importance of protecting the planet. Coexist, a platform created by Alia Bhatt that focuses on promoting animal and ecological welfare is a true reflection of how the immensely talented actor's identity goes beyond just the characters she portrays onscreen.

Alia is often seen sharing pictures of her cat, Edward on her Instagram account, along with calling for adoptions and raising awareness to help stray animals find loving homes. She also visited the Dahanu Forest Division to release Queen – a rescued green sea turtle, back into the sea reuniting with her offspring and mother nature.

Bhatt has also embraced her commitment to promoting sustainable and ethical practices in the fashion industry time and again with her clothing choices reflecting the same philosophy. For her mehendi ceremony, Alia opted for a personalized ensemble designed with a sustainable approach, created using around 180 textile patches, even including some scraps from previous brides' outfits designed by Manish Malhotra.

Alia’s own brand conscious clothing brand, Ed-a-Mamma is all about putting our planet first and build a conscious generation, one product at a time. Her initiative, 'Mi Wardrobe Su Wardrobe' revolves around the idea of circularity, where fans can buy outfits straight from celebrities’ personal closets like Anushka Sharma’s, Ranbir Kapoor’s and Bhatt’s, while contributing to Coexist, Bhatt's initiative for animal and environmental welfare via SaltScout, an online platform that conducts charity auctions and sales.

Her association with brands like Summer Somewhere, which has been a plastic-free label since the get-go, speaks volumes about her strong belief in the importance of recycling or repurposing textile scraps and the huge difference it makes to the environment.

With initiatives like Find Your Green and a Valentines Day campaign where she urged citizens to break up their toxic relationship with plastic, Bhatt has always been encouraging her audience to take small but kinder steps towards sustainability in their daily lives.

We recently came across a brief Instagram video featuring Alia completing 108 surya namaskaras, and when asked about her feelings, Alia quickly responded with "Powerful." This accurately reflects our admiration for her sustainable actions, which are all so powerful.

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