Clean beauty, which is quite a buzzword in the beauty industry, is synonymous with non-toxic beauty - a term used to describe cosmetics and skin care products that do not contain harmful chemicals. These include ingredients like parabens, phthalates, sulphates, and synthetic fragrances. With more and more people beginning to realise the potential dangers of these ingredients, clean beauty products seem like the prime choice towards healthy & beautiful skin.
How does clean beauty become a buzzword?
This is a response to growing concerns about the beauty industry and the safety of cosmetics and skin care products. The move is all about transparency and educating consumers about product ingredients. It's also about requiring manufacturers to use safer ingredients in their products. Finally, it's about supporting brands that are committed to clean beauty.
In fact, the exercise began with mindfulness on researching ingredient lists. This encourages customers to ask about ingredients containing toxins that may cause irritation and have carcinogenic and neuroprotective effects. Some experts say there is increased skin irritation from synthetic chemicals that is the main cause of this change in behaviour.
What’s important for clean beauty products is that they are:
-
Safe (for you, and for the environment)
-
Plant-derived
-
Vegan
-
Cruelty-free
-
Eco-friendly
-
Sustainably sourced
How to switch to clean beauty products?
If you're interested in switching to clean beauty products, there are a few things you can do. First, take a look at your current cosmetics and skin care products. Make a list of the ingredients contained in it.
Now do some research on these materials. See if they are associated with many health issues. If this bothers you, consider switching to a product that does not contain them.
You can also support beauty brands that promote clean beauty. Look for brands that use safe, non-toxic ingredients in their products. Finally, spread the clean beauty culture with your friends and family. As more people become aware of clean beauty, the pressure for change on the cosmetics industry increases.
We are sharing some of our favourite international products and their ultimate clean beauty substitutes, all of which you can find all in one place at @kindlife.in
-
Lip & Cheek tint:
International - Benefit cosmetics Benetint
Dupe- Ilana Beet tint
2. Primer/moisturiser:
International- MAC strobe cream
Dupe- Gush beauty Glow Getter
3. Sketch-pen eye liner
International: SIGNATURE DE CHANEL- Intense Longwear Eyeliner Pen
Dupe- KIRO- Waterproof Soft-Matte Eyeliner Pen Carbon Black
4. Lip Gloss
International : Kylie Cosmetics High Gloss- Candy K
Dupe: Tint Cosmetics Lip Gloss- Caramel Latte
5. Lipstick
International: Charlotte Tilbury- Pillow TalkTM
Dupe: Moart- Dry Rose m/